01 / Crypto Neobank
Anonymous Crypto Neobank Project
Narrative-led growth
50M+ — views generated on TikTok
The problem
The client wanted a community-driven movement on the order of the XRP Army, built around a stablecoin and neobank narrative. Stablecoins don't sell themselves on features. They sell on belief. The challenge was getting belief to scale through a channel most fintech brands still treat as decoration: TikTok.
What we did
We built the content engine in three layers. In-house production set the visual and editorial baseline. UGC widened the surface area without diluting the voice. Creator campaigns seeded the narrative inside existing communities so it spread laterally instead of top-down. The output read like a movement because the structure was designed like one.
What happened
- 50M+ — views generated on TikTok
Services: TikTok growth, In-house production, UGC campaigns, Creator campaigns