Proof, not pitches.

01 / L2 Ecosystem

Arbitrum

Ecosystem campaign

40% — outperformed competitor launch

The problem

A rival L2 launched a heavily incentivized program and pulled mindshare with it. Arbitrum needed to defend share without entering a rewards arms race. The brief was simple and uncomfortable: outperform the competitor on engagement while spending less on incentives, and leave behind a story the ecosystem could carry on its own.

What we did

We built a campaign system designed to compound. Instead of paying for one-off attention, we engineered a flywheel where creators, builders, and users reinforced the same narrative across channels. We called it the Harmonic Convergence System. Every dollar of incentive was tied to a content or community output that kept moving after the spend stopped.

• Narrative engine: A single ecosystem story, rewritten per channel, kept in motion across creators, builders, and community moderators.
• Incentive design: Rewards routed to outputs that left a trail: threads, demos, integrations. No payouts for empty activity.
• Creator coordination: Curated creators briefed in waves so coverage stacked instead of clashing.
• Self-sustaining loop: Content, integrations, and community handoffs structured to keep producing reach after paid activity ended.

What happened

• 40% — outperformed competitor launch
• 50% — fewer rewards used

The campaign beat the competitor on the metrics that mattered while spending half the incentive budget. The narrative kept compounding after spend tapered, which is the result we actually optimized for.

Services: Narrative engineering, Creator campaigns, Incentive design, Growth strategy

02 / L1 Protocol

Rayls

Token launch

$1.5M — raised from community

The problem

Rayls was running an end-to-end token launch and needed real humans on testnet, not bots farming a checklist. The community fundraise had to land at the same time, with the same audience, without one cannibalizing the other. Most TGE playbooks pick a side. This one couldn't.

What we did

We ran the full TGE go-to-market in a single coordinated sequence. Testnet onboarding was gated behind verification so the early user base was provably human. Community comms and fundraise mechanics were sequenced so each phase fed the next: testnet activity built the audience, the audience funded the round, the round seeded the launch narrative. One motion, four outcomes.

What happened

• $1.5M — raised from community
• 150K+ — verified humans on testnet

Services: TGE GTM, Community fundraise, Testnet campaigns, Growth strategy

03 / DeFi

Ostium

Top-of-funnel

$6M+ — trading volume from TikTok

The problem

DeFi protocols default to crypto Twitter for top-of-funnel. The audience is saturated, the cost per attention is rising, and most new users never make it onto crypto Twitter in the first place. Ostium needed traders, not impressions, and they needed them from outside the bubble.

What we did

We treated TikTok as a performance channel, not a brand channel. Live traders showed real positions and real outcomes inside short-form content. Native ads ran behind the same creative system so the paid surface looked like the organic one. The funnel ended at a wallet connect, not a follow.

What happened

• $6M+ — trading volume from TikTok

Short-form content as a top-of-funnel channel for a perpetuals product is non-obvious. The volume number is the proof it works.

Services: TikTok growth, Paid ads, Creator campaigns, Performance funnel design

04 / Crypto Neobank

Anonymous Crypto Neobank Project

Narrative-led growth

50M+ — views generated on TikTok

The problem

The client wanted a community-driven movement on the order of the XRP Army, built around a stablecoin and neobank narrative. Stablecoins don't sell themselves on features. They sell on belief. The challenge was getting belief to scale through a channel most fintech brands still treat as decoration: TikTok.

What we did

We built the content engine in three layers. In-house production set the visual and editorial baseline. UGC widened the surface area without diluting the voice. Creator campaigns seeded the narrative inside existing communities so it spread laterally instead of top-down. The output read like a movement because the structure was designed like one.

What happened

• 50M+ — views generated on TikTok

Services: TikTok growth, In-house production, UGC campaigns, Creator campaigns

05 / AI Protocol

Sentient

Short-form awareness

1.3M — estimated views from short-form

The problem

Sentient had two things running at once: a token to make legible and a Season 2 push that needed an audience on X. Both were pointed at people who do not read whitepapers. Short-form was the way to reach them, which meant explaining an AI protocol to a feed that gives you two seconds to land the idea.

What we did

We ran one month as four coordinated content types rather than one. Paid set the floor. UGC carried the volume. Micro-UGC reached the niches the larger accounts miss. Clipping recut the material that already worked and put it back into circulation. The angle that held all of it together was Sentient against Big Tech, which turned a technical product into a fight a scroller could follow.

• Paid / 17 posts: Bought placements carried the core message and set the reach floor for the month.
• Micro-UGC / 11 posts: Smaller accounts used to reach pockets of the audience the larger creators do not touch.
• UGC / 34 posts: The largest block of the campaign. Creators made the argument in their own words and their own formats.
• Clipping / 23 posts: Cuts pulled from the material that performed and pushed back out to keep the angle in rotation.

What happened

• 1.3M — estimated views
• 85 — coverage pieces published
• ~3K — users driven to get $SENT
• ~1K — TikTok viewers moved to X in ~1.5 weeks

The 85 posts reached a total audience of 2.75M and produced 20.83K engagements. The strongest single creator did roughly 42.6K views on the Sentient versus Big Tech angle. On views: a meeting recap cited a higher number that counted channel reach. We publish the lower end-of-campaign figure, because that is the one the report stands behind.

Services: TikTok growth, Paid ads, UGC campaigns, Creator campaigns · Timeline: Feb 9 – Mar 12, 2026

06 / Fintech App

Ready

Attributed installs

11% — click-to-install rate on tracked links

The problem

Ready needed installs of its card app in LATAM, and needed to know which ones came from TikTok. Most short-form reporting stops at views. This campaign had to end at a download that could be traced back to the creator who caused it, or it did not count.

What we did

Every creator posted against a tracked go.link, so clicks and installs resolved to a source instead of an estimate. The content ran in three lanes: paid placements, UGC in both face and faceless formats, and clipping. Spark Ads codes let paid spend run through the creators' own posts rather than a separate brand ad.

What happened

• 11% — click-to-install rate
• 100 — app downloads tracked
• 910 — link clicks tracked

These are checkpoint numbers, not campaign totals. They were recorded on 19 February 2026 while the campaign was still running, and it ran for weeks after that date. The final aggregate report exists but is not published, so we are not quoting a number we cannot show you. What the checkpoint does prove is the step most short-form campaigns never measure: 100 of 910 tracked clicks ended in a download.

Services: TikTok growth, Paid ads, UGC campaigns, Performance funnel design