Case studies / 04 stories
Proof, not pitches.
Four engagements. The work behind the metrics, told straight.
01 / L2 Ecosystem
Arbitrum
Ecosystem campaign
40% — outperformed competitor launch
The problem
A rival L2 launched a heavily incentivized program and pulled mindshare with it. Arbitrum needed to defend share without entering a rewards arms race. The brief was simple and uncomfortable: outperform the competitor on engagement while spending less on incentives, and leave behind a story the ecosystem could carry on its own.
What we did
We built a campaign system designed to compound. Instead of paying for one-off attention, we engineered a flywheel where creators, builders, and users reinforced the same narrative across channels. We called it the Harmonic Convergence System. Every dollar of incentive was tied to a content or community output that kept moving after the spend stopped.
- Narrative engine: A single ecosystem story, rewritten per channel, kept in motion across creators, builders, and community moderators.
- Incentive design: Rewards routed to outputs that left a trail: threads, demos, integrations. No payouts for empty activity.
- Creator coordination: Curated creators briefed in waves so coverage stacked instead of clashing.
- Self-sustaining loop: Content, integrations, and community handoffs structured to keep producing reach after paid activity ended.
What happened
- 40% — outperformed competitor launch
- 50% — fewer rewards used
The campaign beat the competitor on the metrics that mattered while spending half the incentive budget. The narrative kept compounding after spend tapered, which is the result we actually optimized for.
Services: Narrative engineering, Creator campaigns, Incentive design, Growth strategy
02 / L1 Protocol
Rayls
Token launch
$1.5M — raised from community
The problem
Rayls was running an end-to-end token launch and needed real humans on testnet, not bots farming a checklist. The community fundraise had to land at the same time, with the same audience, without one cannibalizing the other. Most TGE playbooks pick a side. This one couldn't.
What we did
We ran the full TGE go-to-market in a single coordinated sequence. Testnet onboarding was gated behind verification so the early user base was provably human. Community comms and fundraise mechanics were sequenced so each phase fed the next: testnet activity built the audience, the audience funded the round, the round seeded the launch narrative. One motion, four outcomes.
What happened
- $1.5M — raised from community
- 150K+ — verified humans on testnet
Services: TGE GTM, Community fundraise, Testnet campaigns, Growth strategy
03 / DeFi
Ostium
Top-of-funnel
$6M+ — trading volume from TikTok
The problem
DeFi protocols default to crypto Twitter for top-of-funnel. The audience is saturated, the cost per attention is rising, and most new users never make it onto crypto Twitter in the first place. Ostium needed traders, not impressions, and they needed them from outside the bubble.
What we did
We treated TikTok as a performance channel, not a brand channel. Live traders showed real positions and real outcomes inside short-form content. Native ads ran behind the same creative system so the paid surface looked like the organic one. The funnel ended at a wallet connect, not a follow.
What happened
- $6M+ — trading volume from TikTok
Short-form content as a top-of-funnel channel for a perpetuals product is non-obvious. The volume number is the proof it works.
Services: TikTok growth, Paid ads, Creator campaigns, Performance funnel design
04 / Crypto Neobank
Anonymous Crypto Neobank Project
Narrative-led growth
50M+ — views generated on TikTok
The problem
The client wanted a community-driven movement on the order of the XRP Army, built around a stablecoin and neobank narrative. Stablecoins don't sell themselves on features. They sell on belief. The challenge was getting belief to scale through a channel most fintech brands still treat as decoration: TikTok.
What we did
We built the content engine in three layers. In-house production set the visual and editorial baseline. UGC widened the surface area without diluting the voice. Creator campaigns seeded the narrative inside existing communities so it spread laterally instead of top-down. The output read like a movement because the structure was designed like one.
What happened
- 50M+ — views generated on TikTok
Services: TikTok growth, In-house production, UGC campaigns, Creator campaigns