Ready — Case Study

01 / Fintech App

Ready

Attributed installs

11% — click-to-install rate on tracked links

The problem

Ready needed installs of its card app in LATAM, and needed to know which ones came from TikTok. Most short-form reporting stops at views. This campaign had to end at a download that could be traced back to the creator who caused it, or it did not count.

What we did

Every creator posted against a tracked go.link, so clicks and installs resolved to a source instead of an estimate. The content ran in three lanes: paid placements, UGC in both face and faceless formats, and clipping. Spark Ads codes let paid spend run through the creators' own posts rather than a separate brand ad.

What happened

• 11% — click-to-install rate
• 100 — app downloads tracked
• 910 — link clicks tracked

These are checkpoint numbers, not campaign totals. They were recorded on 19 February 2026 while the campaign was still running, and it ran for weeks after that date. The final aggregate report exists but is not published, so we are not quoting a number we cannot show you. What the checkpoint does prove is the step most short-form campaigns never measure: 100 of 910 tracked clicks ended in a download.

Services: TikTok growth, Paid ads, UGC campaigns, Performance funnel design