01 / L1 Protocol
Rayls
Token launch
$1.5M — raised from community
The problem
Rayls was running an end-to-end token launch and needed real humans on testnet, not bots farming a checklist. The community fundraise had to land at the same time, with the same audience, without one cannibalizing the other. Most TGE playbooks pick a side. This one couldn't.
What we did
We ran the full TGE go-to-market in a single coordinated sequence. Testnet onboarding was gated behind verification so the early user base was provably human. Community comms and fundraise mechanics were sequenced so each phase fed the next: testnet activity built the audience, the audience funded the round, the round seeded the launch narrative. One motion, four outcomes.
What happened
- $1.5M — raised from community
- 150K+ — verified humans on testnet
Services: TGE GTM, Community fundraise, Testnet campaigns, Growth strategy