Rayls — Case Study

01 / L1 Protocol

Rayls

Token launch

$1.5M — raised from community

The problem

Rayls was running an end-to-end token launch and needed real humans on testnet, not bots farming a checklist. The community fundraise had to land at the same time, with the same audience, without one cannibalizing the other. Most TGE playbooks pick a side. This one couldn't.

What we did

We ran the full TGE go-to-market in a single coordinated sequence. Testnet onboarding was gated behind verification so the early user base was provably human. Community comms and fundraise mechanics were sequenced so each phase fed the next: testnet activity built the audience, the audience funded the round, the round seeded the launch narrative. One motion, four outcomes.

What happened

• $1.5M — raised from community
• 150K+ — verified humans on testnet

Services: TGE GTM, Community fundraise, Testnet campaigns, Growth strategy