01 / DeFi
Ostium
Top-of-funnel
$6M+ — trading volume from TikTok
The problem
DeFi protocols default to crypto Twitter for top-of-funnel. The audience is saturated, the cost per attention is rising, and most new users never make it onto crypto Twitter in the first place. Ostium needed traders, not impressions, and they needed them from outside the bubble.
What we did
We treated TikTok as a performance channel, not a brand channel. Live traders showed real positions and real outcomes inside short-form content. Native ads ran behind the same creative system so the paid surface looked like the organic one. The funnel ended at a wallet connect, not a follow.
What happened
- $6M+ — trading volume from TikTok
Short-form content as a top-of-funnel channel for a perpetuals product is non-obvious. The volume number is the proof it works.
Services: TikTok growth, Paid ads, Creator campaigns, Performance funnel design