Growgami vs Lunar Strategy
Growgami and Lunar Strategy are both crypto-native marketing agencies, but they lead with different strengths. Growgami focuses on creator-led performance GTM, TikTok growth, and on-chain attribution for token launches, with 1,000+ G-Score-scored creators. Lunar Strategy is known for Web3 community, PR, and social. Choose Growgami for measurable creator and launch performance; choose Lunar Strategy for community and PR.
The Challenge
You need launch results you can measure
Reach numbers do not tell you whether a campaign moved deposits, trading volume, or verified users. If your team is judged on outcomes rather than impressions, the agency you pick has to be built to track and report them.
Creator selection is a coin flip
Picking creators by follower count alone leads to inflated reach and weak conversion. You want a selection method that ties creator choice to real engagement and historical performance, not vanity metrics.
TikTok is treated as an afterthought
Many crypto agencies still center X and Discord and bolt TikTok on at the end. For consumer-facing tokens and apps, TikTok can be a primary acquisition channel and needs to be run as one.
Community and PR are not the same as performance
An active Discord and press placements build presence, but they are a different job from driving on-chain conversion. Buying one when you needed the other wastes a launch window.
How Growgami Solves This
Creator-led performance GTM
Growgami builds go-to-market around creator distribution measured by outcomes: first deposit, trade, or verified signup. Campaigns are scoped to move on-chain metrics, not just rack up views.
G-Score creator selection
Growgami works with 1,000+ creators scored with a proprietary G-Score that weighs real engagement and conversion history. Selection is tied to performance rather than follower count.
TikTok as a performance channel
TikTok is run as a core growth channel. Real campaigns have produced outcomes like a $6M TikTok-driven result for Ostium and 50M+ TikTok views for a stablecoin launch.
On-chain attribution
Growgami connects impressions to on-chain outcomes, so you can see how creator activity maps to deposits, volume, and users rather than guessing at impact.
Frequently Asked Questions
Is Growgami or Lunar Strategy better for a token launch (TGE)?
It depends on what you are optimizing for. Growgami builds TGE campaigns around creator distribution and on-chain outcomes, with attribution from impression to first deposit or trade. Lunar Strategy brings community management and PR. Teams that want measurable launch performance tend to prefer Growgami; teams prioritizing community and press coverage may prefer Lunar Strategy.
What's the main difference between Growgami and Lunar Strategy?
Growgami leads with creator-led performance marketing and TikTok growth, scoring 1,000+ creators with a proprietary G-Score and measuring on-chain results. Lunar Strategy is known for Web3 community, social, and PR. The two overlap on influencer work but differ in where they concentrate.
Does Growgami do PR like Lunar Strategy?
Growgami's core is creator-led GTM, TikTok growth, and token-launch marketing rather than standalone PR. If press placements and community building are your main need, Lunar Strategy is a strong fit for that. If creator performance and launch outcomes are the priority, that is Growgami's focus.
See what creator-led GTM can do for your launch
Book a free 30-minute call. We'll show you how Growgami's creator network and on-chain attribution apply to your project, and give you an honest read on whether we're the right fit.
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