Crypto Creator Campaign Agency
Growgami is a crypto creator campaign agency. It runs campaigns from a network of 1,000+ creators across X, TikTok, YouTube and Instagram, each scored by a proprietary G-Score on real engagement, audience quality and prior conversion history rather than follower count. Its Arbitrum campaign produced 141% monthly audience growth and a 64% increase in meaningful engagement.
- 141% — Monthly audience growth for Arbitrum through curated creator campaigns
- 64% — Increase in meaningful engagement across the same Arbitrum campaign
- 40% — Outperformance vs a competing L2 launch for Arbitrum, using 50% fewer rewards
- 1,000+ — Creators in the network across X, TikTok, YouTube and Instagram, scored on engagement, audience quality and conversion history
Where engagements break down
Reach is bought; outcomes are not
A roster gets assembled from rate cards, the posts go out, and the report totals impressions. Nobody can say which creator produced a wallet connect, a deposit or a retained user, because nothing downstream of the click was ever instrumented. The campaign is then renewed or cancelled on instinct, which means a good creator and a bad one are indistinguishable at the point the decision gets made.
The same forty accounts, in every campaign
Commoditised KOL rotation puts the same handles in front of the same audience for the fifth project this quarter. Follower counts overlap heavily, so the incremental reach of creator eleven is a fraction of what the rate card implies, and the audience has learned to read the format as an advertisement before the first sentence lands.
Creators are booked, not briefed
A creator is paid for a post rather than for a mechanism, so the content describes the product and gives the audience no reason to act on the day it appears. Everything arrives as an announcement. A campaign built out of announcements produces a spike and nothing behind it, which is why so much creator spend looks like it worked for 48 hours.
Brand safety gets checked afterwards
A creator who was attached to a rug last quarter or whose engagement is purchased is discovered by an exchange, a partner or a journalist rather than by the agency that booked them. The cost is not the fee, it is the association — and in crypto, an association is durable in a way a campaign never is.
How Growgami operates
Scoring comes before selection
Every creator in the network carries a G-Score built from real engagement, audience quality and prior conversion history — not follower count and not a rate card. Selection runs against the score, which makes the network a filter rather than a rolodex, and brand-safety screening against scam-adjacent networks happens before anyone is briefed rather than after someone asks.
A mechanism, not a post
Each campaign is built around a reason for an audience to act on the day it sees the content: a position to follow or fade, a walkthrough that ends inside the product, a claim that can be checked. Briefs specify the mechanism and leave the voice to the creator, because the fastest way to make creator content perform like an advertisement is to write it like one.
Three layers, one voice
In-house production sets the editorial and visual baseline, UGC widens the surface area at a fraction of the cost per asset, and paid creators seed the same narrative inside communities that already exist. Run as one system the coverage compounds laterally instead of arriving top-down on a launch date, and the campaign keeps producing reach after paid activity stops.
Reported to the action, weekly
Tracked link per creator, reported every week against clicks, sign-ups and on-chain or in-product events rather than impressions. Spend moves to the creators producing outcomes while the campaign is still running, and creators who do not clear the bar are not re-booked. Impressions stay in the report as a diagnostic, never as the headline.
Side by side
| Criterion | Growgami | Generic KOL agency |
|---|---|---|
| How creators are chosen | G-Score on engagement, audience quality, conversion history | Rate card, follower count, existing relationship |
| Brand-safety screening | Before the brief goes out | After a partner raises it |
| What the creator is paid for | A mechanism that gives the audience a reason to act | A post |
| Content layers | In-house production, UGC, and paid creators as one system | Paid creators only |
| Reporting cadence and unit | Weekly, per creator, against clicks and on-chain events | Monthly, in aggregate, against impressions |
| Mid-campaign changes | Budget moves to what is converting while it runs | Roster fixed at signature |
| Audience overlap | Checked across the roster before booking | Unmeasured |
| What is refused | No bought engagement, no scam-adjacent partners, no price guarantees | Whatever the brief asks for |
Questions buyers ask
What does Growgami's G-Score measure?
Three things, none of which is follower count: real engagement, meaning interaction that is not purchased or farmed; audience quality, meaning whether the followers are plausibly the buyer the client is paying to reach; and prior conversion history, meaning what previous campaigns with that creator actually produced downstream of the click. The score exists because the crypto creator market has no price discovery — three creators with the same audience will quote prices an order of magnitude apart, and nothing in the quote tells a buyer which of them has bought their engagement.
How many creators does a crypto campaign need?
Fewer than most rosters contain, and the right question is coverage rather than count. Ten creators with genuinely distinct audiences outperform thirty with heavy overlap, because incremental reach collapses once the same followers have seen the same message three times. Overlap is checked across the roster before anyone is booked. Campaign size is then set by the mechanism and the calendar — a launch window concentrates spend, a compounding narrative campaign spreads it in waves so coverage stacks instead of clashing.
Can Growgami run UGC alongside paid creators?
Yes, and running them separately is usually the mistake. In-house production sets the baseline so the voice is defined before anyone else speaks in it, UGC widens the surface area at a much lower cost per asset, and paid creators carry the same narrative into communities that already trust them. One recent campaign produced 192 UGC videos alongside the paid roster. The three layers share a brief and a mechanism, which is what stops UGC from reading as a cheaper imitation of the paid content.
What does a creator campaign report every week?
Per creator: clicks on the tracked link, sign-ups or wallet connects attributed to it, the downstream event that matters for the product — a first trade, a funded account, a completed quest — and cost per that event. Impressions and engagement are included as diagnostics because they explain movement in the numbers above, not because they are the result. The point of weekly rather than monthly reporting is that it is still possible to move budget while the campaign is running.
Does Growgami work with creators outside crypto?
Only where the audience is the client's buyer. The network spans X, TikTok, YouTube and Instagram, and for consumer fintech products — cards, apps, neobanks — the best-converting creators are frequently not crypto natives at all, because the addressable audience is much larger than the people already on crypto X. What Growgami does not do is take engagements outside crypto and fintech entirely, where the compliance and vocabulary advantage that makes this worth paying for does not exist.
What does Growgami refuse in a creator campaign?
Bought engagement, on either side — creators who purchase it are screened out, and Growgami does not purchase it for a client. Scam-adjacent partners and projects that cannot survive a straight description of what they do. Guarantees on price, market cap or trading volume, which no creator campaign controls. And paid link building attached to creator work, which is a depreciating asset with a penalty on it and does essentially nothing for AI citation.
See the roster before you commit to it
Book a 30-minute call. We'll show you which creators we'd put on your product, what each one has converted before, and what the mechanism would be — and tell you if your budget is better spent somewhere else.
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